Meta To Debut Ad-Creating Generative AI this Year, CTO Says Slashdot

The company’s next bet will introduce AI characters that can interact with viewers, creating an immersive storytelling experience. The brightest minds in tech have tried to convince consumers to wear smart glasses for more than a decade, but nothing has taken off. That changed when Meta’s Li-Chen Miller announced a new generation of Ray-Ban Meta smart glasses on the Meta Connect stage in September. There is also the issue of making sure gen AI is accessible and useful to everyone in the marketplace, not just a few giants. Tools and platforms need to allow anyone to get started with AI, efficiently and responsibly, and these should be easy to find and surface.

Because the rest of the industry uses PyTorch, a bunch of tools that we want are built not by us, but by other people that we get to use. And the things that we build are made better, more performant, more efficient by the community. While Meta is releasing some lightweight generative AI features for advertisers, some ad tech startups are heavily leaning into it. Omneky, which presented at TechCrunch Disrupt last year, used OpenAI’s DALLE-2 and GPT-3 to create ads. Movio, which counts IDG, Sequoia Capital China, and Baidu Ventures as its backers, is using generative AI to create marketing videos as well.

In terms of user-facing AI experiences, Meta boasted that its Meta AI assistant, made broadly available last quarter, is on pace to become the most-used offering in its category by the end of 2024. We’ve released more than 1,000 AI models, libraries, and data sets for researchers – including the latest version of our large language model, Llama 2, available in partnership with Microsoft. CIOs and CTOs will need to become fluent in ethics, humanitarian, and compliance issues to adhere not just to the letter of the law (which will vary by country) but also to the spirit of responsibly managing their business’s reputation.

We provide information within the features to help people understand when they’re interacting with AI and how this new technology works. We denote in the product experience that they might return inaccurate or inappropriate outputs. We believe it’s important that people understand the types of data we use to train the models that power our generative AI products. For example, we do not use your private messages with friends and family to train our AIs.

We’re not planning to add these features to AI stickers, since they are not photorealistic and are therefore unlikely to mislead people into thinking they are real. Meta’s own metaverse platform, Horizons, is built around creativity and in particular, has been designed to allow users to build their own homes and environments within the VR environment. The company has strongly hinted that this is where its generative AI technology will come into its own. CTO Andrew Bosworth has said, «In the future, you might be able just to describe the world you want to create and have the large language model generate that world for you. Meta aims to use AI to improve ad effectiveness and apply the technology across all its products, including Facebook and Instagram. The company also plans to incorporate the technology into the development of the metaverse, making content creation more accessible.

The first feature lets brands generate different variations of the same copy for different audiences while trying to keep the core message of the ad similar. The background generation feature makes it easier to create different assets for a campaign. Finally, the image cropping feature helps companies create visuals in different aspect ratios for various mediums, such as social posts, stories, or short videos like Reels.

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Omneky, which presented at TechCrunch Disrupt last year, was using OpenAI’s DALLE-2 and GPT-3 to create campaigns. Movio, which is backed by IDG, Sequoia Capital China and Baidu Ventures, is using generative AI to create marketing videos. During the call, Meta also highlighted that despite the $1 billion annual revenue rate, Reels are not generating enough money. This website is using a security service to protect itself from online attacks. There are several actions that could trigger this block including submitting a certain word or phrase, a SQL command or malformed data. At the top of the screen is a meter measuring your ranking on Hayden’s trust meter.

Meta Chief Technology Officer Andrew Bosworth, better known in the tech industry as “Boz,” was teaching a class on artificial intelligence at Harvard University when he first met then-undergraduate Mark Zuckerberg. The company said that these features are available to select advertisers at the moment and it will expand access to more advertisers in July. As with many open source startups, All Hands AI expects to monetize its service Chat GPT by offering paid, closed-source enterprise features. While a few episodes are free to watch, the app puts the majority of the episodes behind a paywall. Users have to purchase one of its coin packs, which range from $2.99 to $19.99 per week, to unlock premium titles, ad-free viewing and early access to content. Holywater believes My Drama stands out among the increasingly crowded market due to its robust library of IP.

Bosworth believes that stopping progress is challenging, and it’s crucial to understand a technology’s evolution before determining protective measures and ensuring safety. He considers the petition’s request not only unrealistic but also ineffective. Generative AI technology, which can instantly create sentences and graphics, has been commercialized by ChatGPT creator OpenAI. However, Meta’s CTO Andrew Bosworth insists that Meta remains at the cutting edge, with its recently formed generative AI team. To be clear, the Llama team definitely wants to beat every other model. But that’s a competition among people out of goodwill and good spirit.

Do you know how crazy that is to have a piece of hardware whose killer feature changes six months out? “[I] expect we’ll start seeing some of them [commercialization of the tech] this year. We just created a new team, the generative AI team, a couple of months ago; they are very busy. It’s probably the area that I’m spending the most time [in], as well as Mark Zuckerberg and [Chief Product Officer] Chris Cox,” Bosworth told Nikkei Asia in an interview at the time. While metaverse creation is on the company’s long-term plan, generating more ad revenue is probably the need of the hour.

Mark Zuckerberg says Meta wants to ‘introduce AI agents to billions of people’

Few-Shot Learner can train an AI model based on only a handful of examples. Recent advances in integration and orchestration frameworks, such as LangChain and LlamaIndex, have significantly reduced the effort required to connect different generative AI models with other applications and data sources. Tech leaders will need to define reference architectures and standard integration patterns for their organization (such as standard API formats and parameters that identify the user and the model invoking the API). For the Taker archetype, this level of coordination isn’t necessary.

Thanks to My Passion’s thousands of books already published on the reading app, My Drama has a wealth of content to adapt into films. Plus, My Passion has an established fanbase that will likely be eager to see their favorite characters come to life. Since its launch in April, My Drama has rapidly gained traction, boasting 1 million users and $3 million in revenue.

That’s the power of artist Claire Silver, whose work brings digital fashion, NFTs and generative artificial intelligence to the mainstream. Today, Shell is the chief business officer of Brandible Games, which earlier this year launched FashionVerse in collaboration with Tommy Hilfiger’s Hilfiger Ventures. The game leans into AI, designing 3D garments that are tailored to a wide range of sizes, shapes, heights, ethnicities and physical abilities. Players compete to style the best outfits and compile mood boards, with pieces available to collect along the way. “I really believe that video games will be another retail platform in the future,” Tommy Hilfiger told Vogue Business at launch.

Generative AI has the potential to massively lift employees’ productivity and augment their capabilities. But the benefits are unevenly distributed depending on roles and skill levels, requiring leaders to rethink how to build the actual skills people need. As use of generative AI becomes increasingly widespread, we have seen CIOs and CTOs respond by blocking employee access to publicly available applications to limit risk. In doing so, these companies risk missing out on opportunities for innovation, with some employees even perceiving these moves as limiting their ability to build important new skills.

And then on the second thing, I think a lot of that anxiety about these large language models is pretty misplaced. I think [Meta Chief AI Scientist] Yann LeCun has said it really well. They don’t have agency, they don’t have reasoning, or planning skills. And we’re already seeing diminishing returns on model size and model scaling. Fast forward about 20 years later, when the technology is changing the Facebook parent’s strategy across product lines, including its mixed-reality efforts, helping to usher in a new generation of Quest headsets and Ray Ban smart glasses. As many media companies claim, Holywater emphasizes the time and costs saved through the use of AI.

It’s a category coined by Colby Mugrabi, the fashion-tech entrepreneur who founded Mmerch in 2022. The new-age ‘fashion house’ combines digital design, blockchain and craftsmanship to introduce more people to the power and potential of tech-enabled couture. Many in the luxury industry are curious about phygital NFT products, AI wearables and NFC-chipped merch. Matt Maher, futurist founder of M7 Innovations, an independent research and development firm that demystifies and stress tests innovation for curious luxury executives, is one of those few. Data sharing does not apply to this article as no datasets were generated or analysed during the current study.

It’s worth noting that the characters Jaxon and Hayden are portrayed by real human actors Nazar Grabar and Bodgan Ruban. At a time when actors are concerned about AI’s impact on the industry, it’s interesting that two actors are willing to give a company permission to use their likeness to be an AI companion. However, it’s somewhat reassuring to know that they’re being fairly compensated for it. According to Holywater, the compensation for being an AI companion can exceed their regular actor salary.

We may use the data from your use of AI stickers, such as your searches for a sticker to use in a chat, to improve our AI sticker models. You can find out more about the types of data we use in our Privacy Matters post on generative AI. The company is exploring visual creation tools for Facebook and Instagram ads and posts, as well as video and multimodal interactions in the future, he said. Meta CTO Andrew Bosworth previously teased out generative AI-powered ad creation tools in an interview with Nikkei.

Google’s most advanced multimodal models are now widely available. We’re held accountable for protecting people’s privacy by regulators, policymakers, and experts. We work with them to ensure that what we build follows best practices and meets high standards for data protection. Zuckerberg said AI-powered Reels recommendations have driven a more than 24% increase in time spent on Instagram. Reels monetization efficiency is up over 30% on Instagram and over 40% on Facebook quarter-over-quarter, as a result of that.

Kirti Poonia’s journey as an entrepreneur began in 2015 with Okhai, a social enterprise that empowered women in rural areas of Gujarat, India, to enter the marketplace with artisanal products. Today, Okhai collaborates with 30,000 women from various craft clusters, and Poonia sits on its board. She followed this success by partnering with her husband, Prateek Gupte, to launch Relove, a resale technology that allows brands to establish peer-to-peer resale marketplaces on their websites.

The company explains this gamification tactic aims to increase engagement on the platform. Hugo Boss has been undergoing a major transition, hoping to bring attention to the brand and generate a new, younger audience where there wasn’t one — a tall order for the brand, which is now split into two after going through a refresh. So fun, in fact, she’s spent her career bridging the worlds of fashion and gaming, one of the industry’s most promising playgrounds for new audiences. This article on the Vogue Business 100 Innovators is part of our Vogue Business Membership package.

Entrepreneur Marcus Holmström and game designer Gustav Linde are co-founders of gaming studio The Gang, which launched in Stockholm in 2019 and is the engine behind a series of popular games and fashion brand experiences on Roblox. The Gang was early to recognise the potential of Roblox as a platform for brand activation and has helped various fashion and lifestyle labels build Roblox worlds to reach new, young consumers. Its projects include the Gucci x Vans co-branded world, Givenchy Beauty’s winter world and footballer Jack Grealish’s appearance in Roblox’s Gucci Town. It was profitable in its first year of operation (2020), and is now an eight-figure business.

And yet, a few companies have remained silent, including Apple and Meta. Today, the organization led by Mark Zuckerberg said that it aims to use generative AI in creating ads for different companies by the end of the year. It’ll also launch video and voice chatting capabilities sometime in the future.

Part tech device, part fashion statement (made in partnership with luxury eyewear makers EssilorLuxottica), demand has outstripped supply and fashion brands are now giving the glasses a closer look. Meta’s Facebook AI division has developed its own image generation technology that it has named Instance-Conditioned Generative Adversarial Networks (IC-GAN). According to its researchers, unlike standard GAN-based image generators, it can be used to create images that are more diverse than the images contained within their training datasets.

My Drama is a new short series app with more than 30 shows, with a majority of them following a soap opera format in order to hook viewers. The app is now launching an AI-powered chatbot for viewers to get to know the characters in depth, bringing it in closer competition with companies like Character.AI, the a16z-backed chatbot startup. This February, a collection of 500 digital dresses sold for an approximate total of $1.2 million in 12 seconds.

Further, this paper also enumerates the limitations and challenges of Generative AI models and the areas of future work. Despite the obstacles, Generative AI can realise the potential of the Metaverse by making it much more functional and interactive owing to the vast use cases of different types of AIGC in the Metaverse, and the age of virtual reality may not be too distant. CIOs and CTOs need to ensure that the platform team is staffed with people who have the right skills. This team requires a senior technical leader who acts as the general manager.

‘I expect that these tools will be valuable for everyone from regular people to creators to businesses.’

Embracing AI technology will be crucial for creating immersive and interactive advertising experiences in the metaverse. If you think about machine learning before large language models, it was always that way. All AI systems to date started with some non-AI thing to get a dataset that could allow you to power an AI thing that got better over time. At a time when consumers and creatives are quite distrusting of both AI-created works and NFTs, Silver’s work offers a different, more joyful perspective. Even the Humane AI pin — Maher has tested those products and more, filming the results and sharing them with clients through non-nonsense video recaps, newsletters and presentations. He is often tapped to take things a step further, helping brands dream up and prototype uses for new technologies.

The company has fine-tuned what ads to show users as they jump between properties like Facebook and Instagram, which can grow conversions and revenue without increasing ad load. It also recently unified video recommendations on Facebook, bringing together the TikTok lookalike Reels, long-form videos and livestreams into a single experience. “The major focus of our AI work is foundation models to enable a lot of new use cases, including Generative AI,” he said on the call. Generative AI is poised to be one of the fastest-growing technology categories we’ve ever seen. Tech leaders cannot afford unnecessary delays in defining and shaping a generative AI strategy. While the space will continue to evolve rapidly, these nine actions can help CIOs and CTOs responsibly and effectively harness the power of generative AI at scale.

Generative AI is seen as a broad technology that can hypothetically expand access to design and creativity and shorten the time it takes for creatives to translate ideas into tangible products. Our latest Gemini-based advances in productivity, threat detection, and response take gen AI to the forefront of enterprise security. If anything, this underlines the reality that threats are not going away and will probably acquire their own AI-powered capabilities. Security needs its own gen AI tools as well, capable of spotting and explaining threats in a whole new way.

• Generative AI technology, which can instantly create sentences and graphics, has been commercialized by ChatGPT creator OpenAI.
• Meta’s focus on generative AI and its integration with their products and the metaverse demonstrates their commitment to being at the forefront of AI advancements.
• While Meta has sold tens of millions of Quest units, it’s struggled to attract users to its Horizon mixed reality platform — and claw back from billions of dollars in operating losses.
• The company has strongly hinted that this is where its generative AI technology will come into its own.
• In doing so, these companies risk missing out on opportunities for innovation, with some employees even perceiving these moves as limiting their ability to build important new skills.

I love an origin story as much as the next person, but I don’t want to get too ahead of myself. When I came to Facebook, Mark told his recruiter, ‘I need someone who knows AI’ and she said, ‘I know this one guy.’ So I came in and built probably the first artificial intelligence that we shipped here, which were all heuristic-based systems for ranking News Feed. I did the back-end and ranking and he did the front-end design work. Despite starting his career in AI and staying on top of the latest developments, Boz says the latest craze still caught Meta by surprise. In the edited conversation below, he spoke to Semafor about that and where the technology will take the company.

CIOs and CTOs will need to assess how these various capabilities are assembled and integrated to deploy and operate generative AI models. Generative AI refers to a trending class of machine learning applications that are able to create new data, including text, images, video, or sounds, based on a large dataset on which it has been trained. Examples of generative AI applications include ChatGPT – the fastest-growing application of all time, as well as image creation tools such as Dall-E and Stable Diffusion.

Meta To Debut Ad-Creating Generative AI this Year, CTO Says (nikkei.com)

Mintlify offers a collection of documentation-authoring tools, including tools that can auto-generate docs from codebases. In an interview with Nikkei Asia, Meta’s CTO Andrew Bosworth, said the company expects to ship tools to create ads with AI that help a company make different images for different audiences. TOKYO — Facebook owner Meta intends to commercialize meta to generative ai year cto its proprietary generative artificial intelligence by December, joining Google in finding practical applications for the tech. Additionally, the company plans to further iterate on the AI chatbot feature, adding a capability where new scenes appear after users interact with characters, which, in a way, allows them to act as the co-creator for the series.

• Separately, check out my colleague Kylie Robison’s article on Bluesky’s first big test.
• Zuckerberg said AI-powered Reels recommendations have driven a more than 24% increase in time spent on Instagram.
• Businesses could «ask the AI, ‘Make images for my company that work for different audiences.’ And it can save a lot of time and money.»
• Each archetype has its own costs that tech leaders will need to consider (Exhibit 1).
• Its projects include the Gucci x Vans co-branded world, Givenchy Beauty’s winter world and footballer Jack Grealish’s appearance in Roblox’s Gucci Town.

As The Verge notes, this appears to be more fruit from Microsoft’s repairability agreement a couple years back with shareholder advocacy group As You Sow—and it’s part of a wider industry exploration of the concept. —Imran Ahmed, head of the Center for Countering Digital Hate, responds to a legal threat from Twitter/X over the NGO’s highlighting of hate speech on the platform. Given that European courts and regulators have shut down Meta’s ability to legally track people’s activities across multiple services and websites without express user consent, any new method of targeting advertising would prove very welcome at 1 Hacker Way.

If you lose that competition, your punishment is you get to use a better model. There are like 10 times more of them now than there was one year ago, because these people see the land grab, and they have to get good at these skills. And in the case of Llama, a lot of people are obviously benefiting from it. We’ve seen 100 million downloads, we’ve seen all the different projects that have come out of it, and commercial programs are succeeding on the basis of it. If Llama continues to be what it is today — the center of gravity for a large community of builders — that’s something we benefit from immensely.

Our domain-specific language model, Sec-Palm 2, is trained on a strong range of security use cases, capable of instantly recognizing potentially malicious scripts and alerting teams to active threats. Today, Zuckerberg said that “we are no longer behind in building our AI infrastructure” and teased that generative AI products will be released in the coming months. The custom AI models that power new text-based experiences like Meta AI, our large language model-powered assistant, are built on the foundation of Llama 2 and leverage its safety and responsibility training. We’ve also been investing in specific measures for the features we announced today. ChatGPT’s success has made generative AI a hot tech trend, compelling tech companies of all sizes to explore integrating the technology into their platforms. Meta introduced an AI language model called LLaMA to researchers earlier this year, but it has yet to release a widely accessible product comparable to ChatGPT.

“So previously, if I wanted to create a 3D world, I needed to learn a lot of computer graphics and programming. In the future, you might be able to just describe the world you want to create and have the large language model generate that world for you. And so it makes things like content creation much more accessible to more people,” he said.

You can foun additiona information about ai customer service and artificial intelligence and NLP. Ranjan Roy’s role as SVP of strategy at intimates brand Adore Me doesn’t require a particularly tech-savvy lens. However, it hasn’t stopped him from being an early adopter of practical, useful technologies behind the scenes, pulling in part from his experience at a news personalisation startup and from working at the Financial Times. Meta has announced a strategic partnership with the Telangana government to enhance e-governance and citizen services using advanced Artificial Intelligence (AI). The two-year collaboration will utilize Meta’s open-source Generative AI technologies, including the latest Llama 3.1 model.

These include an interactive demo so people can see how refining their prompt affects the output from the models. In keeping with our commitment to responsible AI, we also stress test our products to improve safety performance and regularly collaborate with policymakers, experts in academia and civil society, and others in our industry to advance the responsible use of this technology. We’ll be rolling these features out step by step, and launching the AIs in beta. We’ll continue to iterate on and improve these features as the technologies evolve and we see how people use them in their daily lives. Large language models (LLMs) make up a class of foundation models that can process massive amounts of unstructured text and learn the relationships between words or portions of words, known as tokens.

It has, however, added AI-powered recommendations to Instagram Reels. Early generative AI use cases should focus on areas where the cost of error is low, to allow the organization to work through inevitable setbacks and incorporate learnings. Our latest empirical research using the generative AI tool GitHub Copilot, for example, helped software engineers write code 35 to 45 percent faster.5“Unleashing https://chat.openai.com/ developer productivity with generative AI,” June 27, 2023. Highly skilled developers saw gains of up to 50 to 80 percent, while junior developers experienced a 7 to 10 percent decline in speed. That’s because the output of the generative AI tools requires engineers to critique, validate, and improve the code, which inexperienced software engineers struggle to do.

These are being done in line with industry best practices outlined in the Llama 2 Responsible Use Guide. Most tech organizations are on a journey to a product and platform operating model. CIOs and CTOs need to integrate generative AI capabilities into this operating model to build on the existing infrastructure and help to rapidly scale adoption of generative AI. The first step is setting up a generative AI platform team whose core focus is developing and maintaining a platform service where approved generative AI models can be provisioned on demand for use by product and application teams.